About the Book: Good To Great - Why Some Companies Make The Leap And Others Dont
Can a good company become a great one and, if so, how? After a five-year
research project, Collins concludes that good to great can and does happen. In
this book, he uncovers the underlying variables that enable any type of
organization to make the leap from good to great while other organizations
remain only good. Rigorously supported by evidence, his findings are surprising
- at times even shocking - to the modern mind. Good to Great achieves a rare
distinction: a management book full of vital ideas that reads as