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Gonzo Marketing: Winning through Worst Practices
by Christopher Locke (Author),
Capstone (Publisher)
Product Specifications
Book Description
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism,
biting satire, and serious commerce meet... and where the outdated ideals of
mass marketing and broadcast media are being left in the dust. As master of
ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke
has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson,
to guide us through the revolution that is rocking business today, as people
connect on the Web to form powerful micromarkets. These networked communities,
based on candour, trust, passion, and a general disdain for anything that smacks
of corporate smugness, reflect much deeper trends in our
Book Specifications
ISBN-13 9781841121666
Language English
Binding Hard Bound
Publisher Capstone
Publishing Date 2001-12-24
Total Pages 252