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Book Summary
Gonzo Marketing is a knuckle-whitening ride to the place where social
criticism, biting satire, and serious commerce meet...and where the outdated
ideals of mass marketing and broadcast media are being left in the dust. As
master of ceremonies at the wake for traditional one-size-fits-all marketing,
Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S.
Thompson, to guide us through the revolution that is rocking business today, as
people connect on the Web to form powerful micromarkets. These networked
communities, based on candor, trust, passion, and a general disdain for anything
that smacks of corporate smugness, reflect much deeper trends in our culture,
which
- ISBN-13
- 9780743507868
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- Simon & Schuster Audio
- Publishing Date
- 2001-10-01
- Product Edition
- Abridged
Gonzo Marketing
by Christopher Locke, Christopher Locke (Author),
Simon & Schuster Audio (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1554₹2079You save ₹525
Product Specifications
Book Summary
Gonzo Marketing is a knuckle-whitening ride to the place where social
criticism, biting satire, and serious commerce meet...and where the outdated
ideals of mass marketing and broadcast media are being left in the dust. As
master of ceremonies at the wake for traditional one-size-fits-all marketing,
Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S.
Thompson, to guide us through the revolution that is rocking business today, as
people connect on the Web to form powerful micromarkets. These networked
communities, based on candor, trust, passion, and a general disdain for anything
that smacks of corporate smugness, reflect much deeper trends in our culture,
which
Book Specifications
- ISBN-13
- 9780743507868
- Language
- English
- Binding
- Audio, CD, DVD, MP3, MP4
- Publisher
- Simon & Schuster Audio
- Publishing Date
- 2001-10-01
- Product Edition
- Abridged