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For Gods Sake : An Adman On The Business Of Religion
by Ambi Parameswaran (Author),
Penguin India (Publisher)
Product Specifications
Book Description
About the Book: For Gods Sake: An Adman On The Business Of Religion
Ambi Parameswaran has developed a fascination for how Indians are becoming more
religious, but also more consumption driven. Combining his thirty-year
experience as an adman with a lifelong passion for religious studies, Ambi seeks
to answer questions like:
Why has the bindi disappeared from advertisements?
What makes Lord Shiva so cool?
How did a Chennaibased department store start the New Years Sale phenomenon?
Are Muslims more openminded shoppers?
Why do people who have no interest in using an MBA degree still get an
Book Specifications
ISBN-13 9780143424871
Language English
Binding Paper Back
Publisher Penguin India
Publishing Date 2015
Product Edition 1