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Global Marketing Research
by V. Kumar (Author),
SAGE Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
Global Marketing Research is a comprehensive text that tracks the dynamic world
of global marketing and undertakes a systematic approach in discussing the steps
involved in the process of conducting marketing research.
This text has been developed by the author from over two decades of experience
in conducting marketing research and observing the behavior of customers in more
than 30 countries. It discusses recent developments in the scope and extent of
the subject and examines advances in quantitative and qualitative research
techniques from a global perspective.
Key Features
• Overview of marketing research processes including introduction of key
concepts, exploring relevant issues, and highlighting major challenges to
understand and coordinate
Book Specifications
ISBN-13 9789351507505
Language English
Binding Paper Back
Publisher SAGE Publications Pvt. Ltd
Publishing Date 2015-12-14
Total Pages 560