About the Book: Global Encyclopaedia of Business Management (2 Vols. Set)
The business world has changed beyond all recognition in recent years. New
skills, insights, tools, technologies and best practice have emerged. At the
same time, many of the foundations of good business have made important leaps
forward. Global Encyclopaedia of Business Management represents the most
up-to-date, authoritative and accessible guide to the modern business world
available, providing a gateway to the state of the art in marketing, finance,
strategy, leadership, people management and beyond. This Encyclopaedia is
redesigned alphabetically into over 150 entries covering the whole spectrum of
business and management viz. concepts, thinkers, practitioners, organizations,
brands,