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Book Summary
Globalization is one of today's most powerful and pervasive ideas - for some a
welcome dream, for others a nightmare. The term is used in the popular press as
a sort of shorthand for the notion that all parts of the world are becoming more
alike. It is also used as a marketing concept to sell goods, commodities and
services. "Going global" has become the mantra for a whole range of companies,
business gurus and institutions.
John Rennie Short disagrees with this interpretation, arguing that the world
today actually thrives on local differences and that a global polity tends to
reinforce - not repress - the
- ISBN-13
- 9781861891020
- Language
- English
- Binding
- Paper Back
- Publisher
- Reaktion Books
- Publishing Date
- 2004-11-01
- Total Pages
- 192
Global Dimensions: Space, Place And The Contemporary World (Reaktion Books - Focus On Contemporary Issues)
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Product Specifications
Book Summary
Globalization is one of today's most powerful and pervasive ideas - for some a
welcome dream, for others a nightmare. The term is used in the popular press as
a sort of shorthand for the notion that all parts of the world are becoming more
alike. It is also used as a marketing concept to sell goods, commodities and
services. "Going global" has become the mantra for a whole range of companies,
business gurus and institutions.
John Rennie Short disagrees with this interpretation, arguing that the world
today actually thrives on local differences and that a global polity tends to
reinforce - not repress - the
Book Specifications
- ISBN-13
- 9781861891020
- Language
- English
- Binding
- Paper Back
- Publisher
- Reaktion Books
- Publishing Date
- 2004-11-01
- Total Pages
- 192