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Global Dictionary of Marketing Management
by Kavita Krishnamurthi (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Global Dictionary of Marketing Management
The revised edition of Global Dictionary of Marketing Management is essentially
an authentic source of precise and easy to comprehend the definitions of the
words, terms and phrases that are encountered in the fields of marketing
management and industrial relations. It has been compiled to demystify and make
accessible the most special language that has developed within the discipline of
marketing management. The hallmark of this dictionary is that it covers more
than 4500 entries including the latest terminology and management buzzwords,
theoretical and technical terms and concepts employed by academicians, managers
as well as policy-makers. About the Author
Book Specifications
ISBN-13 9789386603326
Language English
Binding Hard Bound
Publisher Global Vision Publishing House