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Global Account Management
by Peter Cheverton (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
The prospect of true Global Account Management (GAM) looms large for many
suppliers as their customer base grows larger and the world grows smaller. Even
the experience and hard-learnt lessons of national Key Account Management may
not be enough to ease the adjustment to this new challenge. Supplying a customer
such as Tesco across Europe rather than across the United Kingdom is a much
taller order than simply accommodating the extra miles involved.
Global Account Management examines the significant challenges of Global Account
Management and is the first book to offer practical advice on the range of
decisions and actions required to make it a success.
About
Book Specifications
ISBN-13 9780749448981
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2006
Product Edition 1