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The Future Of Business (Aise): The Essentials
by Carl Mcdaniel, Lawrence J. Gitman (Author),
Cengage Learning (Publisher)
Product Specifications
Book Description
THE FUTURE OF BUSINESS: THE ESSENTIALS, 3e prepares students for a successful
career in business by equipping them with the knowledge, skills, and
competencies they need to prepare for tomorrow's competitive workplace. Each
chapter offers a thorough presentation of business principles and also
highlights emerging business trends in fields such as management, leadership,
production, marketing and finance. Trends include shifts in economic policies in
Europe, the global marketplace, the boom in the service sector, managing
workforce diversity, new technology, and more. The text also helps students
envision themselves in a business career, revealing possibilities that exist
when they select business as a major through new Exploring Business Careers
opening
Book Specifications
ISBN-13 9780324542851
Language English
Binding Paper Back
Publisher Cengage Learning
Publishing Date 2007
Product Edition 3rd
Total Pages 612