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Fundamentals Of Strategic Mangement 2008 Edition
by Raghavan Parthasarthy (Author),
Dreamtech Press (Publisher)
Product Specifications
Book Description
The text of the book is written in a simple, engaging, and conversational style.
In this book ideas in each chapter are clearly developed to enable students to
quickly grasp and internalize the concepts. The each chapter of this book begins
with an anecdotal vignette and ends with a recapitulative summary. The book
contains one chapter which is devoted entirely to corporate governance and
social responsibility.
Table Of Contents:
I. Strategic Management Context
1. Overview of Strategic Management
2. Mission, Stakeholders, Governance, and Social Responsibility
II. Situation Analysis
3. The External Environment: Assessing Competitive Opportunities and Threats
4. The Internal Environment: Assessing a Firm's Competencies and Competitive
Advantages
III.
Book Specifications
ISBN-13 9788177227666
Language English
Binding Paper Back
Publisher Dreamtech Press
Publishing Date 2008-03
Product Edition 2008th Edition