About the Book: The Frontline Leaders: The Challenger Spirit
Challenger organisations are those companies which are disrupting their market
and taking serious market share from their more established competitors. Such
companies typically have an ambition beyond the conventional resources available
to them. They are innovative and radical, and most enjoy significant and
sustained periods of growth. This book analyses the practices and disciplines
that underpin the successful challenger organisation. In particular, it looks at
the leadership skills and the organisational culture required for companies to
become challengers in their marketplace. Written by one of the few consultants
who specialises in and works with such companies, this book will