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Why Fonts Matter
by Sarah Hyndman (Author),
Virgin Books (Publisher)
Product Specifications
Book Description
About the Book: Why Fonts Matter
We all constantly interact with type in almost every aspect of our lives. But
how do fonts affect what we read and influence the choices we make? This book
opens up the science and the art behind how fonts influence you. It explains why
certain fonts or styles evoke particular experiences and associations. Fonts
have different personalities that can create trust, mistrust, give you
confidence, make things seem easier to do or make a product taste better. Theyre
hidden in plain sight, they trigger memories, associations and multi sensory
experiences in your imagination. Fonts can alter the meanings of words right
before
Book Specifications
ISBN-13 9780753557235
Language English
Binding Paper Back
Publisher Virgin Books
Publishing Date 2016-01
Total Pages 144