About the Book: The Financial Times Guide to Social Media Strategy: Boost Your
Business, Manage Risk and Develop Your Personal Brand
Despite 80% of business leaders thinking it important to make the most of
social media, 70% admitted that their efforts are currently ineffective - CMI
SURVEY. This business book is great for leaders, middle managers and
entrepreneurs interested in the following categories: • SOCIAL MEDIA • MARKETING
• LEADERSHIP • BRANDING • NETWORKING The FT Guide to Social Media Strategy will
help you understand how social media works, how to use it to build your networks
and deliver business growth. Social media is transforming customer