About the Book: Fight Less, Win More: How Master Negotiators Influence Hearts,
Minds, And Deals
Most people dont realise theyre negotiating until its too late-until theyve
already lost ground, damaged relationships, or walked away empty-handed. But
what if you could transform every interaction into an opportunity to get what
you want while making others feel valued?
Fight Less, Win More offers an armoury of negotiation techniques and approaches
that are both superbly practical and brilliantly effective. All have been
exhaustively tried and tested in situations that range from high-stakes hostage
crises to everyday business conversations. All are underpinned by the
groundbreaking notion of Tactical Empathy: a