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Book Summary
The retail sales floor has become a battlefield where apparel brands fight to
maintain a strong product presentation that would set them apart from the
competition. Each brand is fighting for the same customer and wants to ensure
their merchandise is on the sales floor, sized, folded, hung and presented
properly.
To compete in the war at retail, many of the top apparel brands are using Field
Merchandising Organizations to execute national programs. But no war is won
without a strategy. Field Visual Merchandising Strategy is a comprehensive guide
to developing and executing a national strategy and covers key areas such as
developing a strategy, how to select
- ISBN-13
- 9780749472641
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2015-01-03
- Total Pages
- 240
Field Visual Merchandising Strategy: Outsourcing to a Merchandising Service Organization to Win the War at Retail
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Product Specifications
Book Summary
The retail sales floor has become a battlefield where apparel brands fight to
maintain a strong product presentation that would set them apart from the
competition. Each brand is fighting for the same customer and wants to ensure
their merchandise is on the sales floor, sized, folded, hung and presented
properly.
To compete in the war at retail, many of the top apparel brands are using Field
Merchandising Organizations to execute national programs. But no war is won
without a strategy. Field Visual Merchandising Strategy is a comprehensive guide
to developing and executing a national strategy and covers key areas such as
developing a strategy, how to select
Book Specifications
- ISBN-13
- 9780749472641
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2015-01-03
- Total Pages
- 240