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Fashion Marketing Management
by V. Ramesh Babu, A. Arunraj (Author),
Woodhead Publishing India Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Fashion Marketing Management
Focusing on fashion, apparel and retail merchandising, this book starts with an
Introduction to the apparel business, then leads on to an examination of
marketing, fashion, apparel, and retail merchandising, including costing and
procedures and documentation needed for export. This book will be invaluable for
all textile and fashion students on both undergraduate and postgraduate courses.
It outlines the guideline and basics to the students about the activities of
marketing and merchandising in apparel industry.
About the Author: V. Ramesh Babu
Dr V. Ramesh Babu is an Associate Professor, Department of Textile Technology,
Kumaraguru College of Technology, Coimbatore, Tamil Nadu,
Book Specifications
ISBN-13 9789385059490
Language English
Binding Hard Bound
Publisher Woodhead Publishing India Pvt Ltd
Publishing Date 2019-01-30
Total Pages 286