About the Book: Farm Fresh Retailing: Case of Customer Satisfaction
This book is written and designed to know about the customer satisfaction
approach in Farm fresh retailing. This book has special emphasis on various
aspect of customer satisfaction in retail and identification of various factors
responsible for customer satisfaction in retail organization, especially for
farm fresh products in the sample area. This book presents overview regarding
the scenario of retailing in detail followed by wheel of retailing concept in
order to know the basis of retailing in present era. This book provides
empirical information about the various methodologies and aspects related to the
customer satisfaction in farm fresh