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Extraordinary Pr, Ordinary Budget: A Strategy Guide
by Jennifer R. Farmer (Author),
Berrett-Koehler Publishers (Publisher)
Product Specifications
Book Description
About the Book: Extraordinary Pr, Ordinary Budget: A Strategy Guide
Low Cost, High Impact! Public relations is a make-or-break factor for all
organizations, especially those that are small or mission driven. While it can
be tempting to think that PR is a luxury only larger organizations can afford,
PR expert Jennifer R. Farmer shows how her CCRR framework--being credible,
creative, responsive, and relentless--is the silver bullet for even
cash-strapped organizations. Farmer emphasizes that effective public relations
is in fact an essential component of organizational development--people need to
know about you for your organization to have maximum impact. Her CCRR framework
leverages tools everyone has access to, from
Book Specifications
ISBN-13 9781626569935
Language English
Binding Paper Back
Publisher Berrett-Koehler Publishers
Publishing Date 2017-06
Total Pages 184