This is not a traditional encyclopedic text filled with technical details.
Rather it is a modern, "back-to-basics" book written expressly to promote
economic literacy and engage students in learning about how economics affects
them as citizens in our society. Coupled with pedagogical innovations that are
well-grounded in learning theory research, the text's visually effective design
and captivating content inspire students to actually read the chapters. It
succeeds like no other text in taking the intimidation out of economics and in
meeting its goal of explaining the material in a manner that will "bring
students the same feeling of excitement and relevance" the author felt when
taking his first