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Book Summary
Reviews "Absolutely sound and fundamental description of how to do it and why,
written in a great conversational style."
Vicky Slater, Strategic Group Head, Associate Director, MediaCom
"Shaz Smilanky is without doubt one of the leading experts in the field of
experiential marketing, and she offers advice that is both innovative and
practical."
Camilla Barnard, Director, Rude Health
"Shaz Smilansky clearly has a real understanding of experiential marketing based
on practical, applied knowledge from delivering impactful experiential
campaigns. A ‘how to' for anyone seeking to connect their brands and their
target market effectively."
Mike Atkinson, Head of Commercial Insight, Adams plc.
"Shaz identifies the new challenges facing marketers the landscape has
- ISBN-13
- 9780749457167
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2009
- Product Edition
- 1
Experiential Marketing
by Shaz Smilansky (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹490₹535You save ₹45
Product Specifications
Book Summary
Reviews "Absolutely sound and fundamental description of how to do it and why,
written in a great conversational style."
Vicky Slater, Strategic Group Head, Associate Director, MediaCom
"Shaz Smilanky is without doubt one of the leading experts in the field of
experiential marketing, and she offers advice that is both innovative and
practical."
Camilla Barnard, Director, Rude Health
"Shaz Smilansky clearly has a real understanding of experiential marketing based
on practical, applied knowledge from delivering impactful experiential
campaigns. A ‘how to' for anyone seeking to connect their brands and their
target market effectively."
Mike Atkinson, Head of Commercial Insight, Adams plc.
"Shaz identifies the new challenges facing marketers the landscape has
Book Specifications
- ISBN-13
- 9780749457167
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2009
- Product Edition
- 1