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Evaluating Public Relations
by Tom Watson, Paul Noble (Author),
Kogan Page (Publisher)
Product Specifications
Book Description
Ask any group of PR practitioners around the world about the major issues facing
their discipline, and it is almost certain that evaluation of PR activity will
be ranked very highly. Both consultancy and in-house practitioners are seeking
greater evidence of the impact of campaigns and programmes, which in turn is
leading to a greater demand for information on evaluation methods.
Evaluating Public Relations is essential reading for anyone involved in this
practice. It is illustrated by award-winning case studies from around the globe
and boasts interviews with leading PR practitioners. The authors draw on their
experience of PR and highlight expected future developments, giving the reader
valuable
Book Specifications
ISBN-13 9780749445218
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2008
Product Edition 1