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Book Summary
Operating under tight budget constraints and with an ever increasing range of
tools and technologies to choose from, PR professionals have never been under so
much pressure to provide solid, meaningful results and to justify their
decisions.
"Evaluating Public Relations" advises PR practitioners at all levels how to
demonstrate clearly and objectively the impact that their work has to their
clients and managers. The authors draw on both their practical and academic
experience to discuss a diverse range of evaluation methods and strategies,
illustrated throughout with many award winning case studies and interviews. This
new edition includes full coverage and advice on the new industry standards on
PR measurement.
Covering
- ISBN-13
- 9780749468897
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2014-06-28
- Total Pages
- 256
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR in Practice)
Frequently bought together
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR in Practice)₹3001This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹3127₹3889You save ₹762
Product Specifications
Book Summary
Operating under tight budget constraints and with an ever increasing range of
tools and technologies to choose from, PR professionals have never been under so
much pressure to provide solid, meaningful results and to justify their
decisions.
"Evaluating Public Relations" advises PR practitioners at all levels how to
demonstrate clearly and objectively the impact that their work has to their
clients and managers. The authors draw on both their practical and academic
experience to discuss a diverse range of evaluation methods and strategies,
illustrated throughout with many award winning case studies and interviews. This
new edition includes full coverage and advice on the new industry standards on
PR measurement.
Covering
Book Specifications
- ISBN-13
- 9780749468897
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2014-06-28
- Total Pages
- 256