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Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR in Practice)
by Tom Watson, Paul Noble (Author),
Kogan Page (Publisher)
Product Specifications
Book Description
Operating under tight budget constraints and with an ever increasing range of
tools and technologies to choose from, PR professionals have never been under so
much pressure to provide solid, meaningful results and to justify their
decisions.
"Evaluating Public Relations" advises PR practitioners at all levels how to
demonstrate clearly and objectively the impact that their work has to their
clients and managers. The authors draw on both their practical and academic
experience to discuss a diverse range of evaluation methods and strategies,
illustrated throughout with many award winning case studies and interviews. This
new edition includes full coverage and advice on the new industry standards on
PR measurement.
Covering
Book Specifications
ISBN-13 9780749468897
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2014-06-28
Total Pages 256