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European Cases in Strategic Management
by J. Hendry (Author),
Thomson Learning (Publisher)
Product Specifications
Book Description
This collection contains 21 case studies in strategic management written and
developed at Europe's leading business schools. All cases have been written in
the last five years and refined through class-teaching and reviewing. Discussion
questions and further reading accompany each case. The cases focus on companies
from across Europe, including Poland, Hungary and Yugoslavia in addition to the
dominant Western European economies. Most have a significant international
dimension and address current issues such as global competition and European
integration. They explore a variety of situations from giant multinationals down
to small businesses, across a wide range of business sectors, and address all
the major themes and issues in
Book Specifications
ISBN-13 9781861525772
Language English
Binding Paper Back
Publisher Thomson Learning
Publishing Date 1992-10-01
Total Pages 442