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Ethics of Marketing in the New Millennium
by Paul Martin (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Ethics of Marketing in the New Millennium
In this edition, Author has examined a significant moral issues and dilemmas in
marketing using the moral concepts of freedom, integrity, justice, privacy, and
welfare into eight chapters. The very first chapter discusses positive
developments of marketing ethics and the ethical challenges in marketing. Second
chapter examines development of internet marketing ethics and the ethical
marketing practices. Third chapter briefly outlines the history and teaching of
marketing ethics in higher education while fourth chapter deals with ethical
principles in marketing research, rights of research participants and the
ethical problems of marketing researchers. Fifth chapter seeks to shed light
Book Specifications
ISBN-13 9789388612265
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Total Pages 272