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Ethical Leader : Why Doing The Right Thing Can Be The Key To Competitive Advantage
by Morgen Witzel (Author),
Bloomsbury Business (Publisher)
Product Specifications
Book Description
About the Book: The Ethical Leader
Ethical behaviour in and by businesses is often seen as a bolt¬on extra
something that is nice¬to-do but not must¬do. Morgen Witzel argues that by
flipping this view and making ethical behaviour the cake and not just the icing
businesses can gain longterm competitive advantage. Trust and respect among key
stakeholder groups, especially employees and customers, cannot be overstated in
their importance to an organizations success. Trust engenders loyalty and good
reputation, which in turn builds brand value. The Ethical Leader provides a
practical introduction to some key concepts in ethics, including how to deal
with ethical paradoxes and how to
Book Specifications
ISBN-13 9781472965714
Language English
Binding Trade Paper Back
Publisher Bloomsbury Business
Publishing Date 2018
Product Edition 1