MRP: ₹1099
₹868
₹ 231 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock Only 2 left
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 825Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 781Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: The Ethical Leader
Ethical behaviour in and by businesses is often seen as a bolt¬on extra
something that is nice¬to-do but not must¬do. Morgen Witzel argues that by
flipping this view and making ethical behaviour the cake and not just the icing
businesses can gain longterm competitive advantage. Trust and respect among key
stakeholder groups, especially employees and customers, cannot be overstated in
their importance to an organizations success. Trust engenders loyalty and good
reputation, which in turn builds brand value. The Ethical Leader provides a
practical introduction to some key concepts in ethics, including how to deal
with ethical paradoxes and how to
- ISBN-13
- 9781472965714
- Language
- English
- Binding
- Trade Paper Back
- Publisher
- Bloomsbury Business
- Publishing Date
- 2018
- Product Edition
- 1
Ethical Leader : Why Doing The Right Thing Can Be The Key To Competitive Advantage
Frequently bought together
Ethical Leader : Why Doing The Right Thing Can Be The Key To Competitive Advantage₹868This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹994₹1239You save ₹245
Product Specifications
Book Summary
About the Book: The Ethical Leader
Ethical behaviour in and by businesses is often seen as a bolt¬on extra
something that is nice¬to-do but not must¬do. Morgen Witzel argues that by
flipping this view and making ethical behaviour the cake and not just the icing
businesses can gain longterm competitive advantage. Trust and respect among key
stakeholder groups, especially employees and customers, cannot be overstated in
their importance to an organizations success. Trust engenders loyalty and good
reputation, which in turn builds brand value. The Ethical Leader provides a
practical introduction to some key concepts in ethics, including how to deal
with ethical paradoxes and how to
Book Specifications
- ISBN-13
- 9781472965714
- Language
- English
- Binding
- Trade Paper Back
- Publisher
- Bloomsbury Business
- Publishing Date
- 2018
- Product Edition
- 1