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Book Summary
In response to strong market feedback, Essentials of Marketing Research, 2e, was
developed directly from the eight edition of William Zikmund's best-selling
Exploring Marketing Research text. Designed specifically for instructors who
prefer a more concise introduction to marketing research topics, Essentials of
Marketing Research, 2e, reflects the astonishing changes in information
technology that have taken place since the previous edition. While this edition
continues to focus on the time honored, traditional marketing research methods,
the addition of extensive coverage of Internet research is a major change in
this edition. Internet issues are carefully placed throughout the text to
combine basic marketing research concepts with the emerging Internet power
- ISBN-13
- 9780324182576
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage South-Western
- Publishing Date
- 2007-08-08
- Product Edition
- 2nd Revised edition
- Total Pages
- 480
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press Series in Marketing)
by William G. Zikmund (Author),
Cengage South-Western (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
In response to strong market feedback, Essentials of Marketing Research, 2e, was
developed directly from the eight edition of William Zikmund's best-selling
Exploring Marketing Research text. Designed specifically for instructors who
prefer a more concise introduction to marketing research topics, Essentials of
Marketing Research, 2e, reflects the astonishing changes in information
technology that have taken place since the previous edition. While this edition
continues to focus on the time honored, traditional marketing research methods,
the addition of extensive coverage of Internet research is a major change in
this edition. Internet issues are carefully placed throughout the text to
combine basic marketing research concepts with the emerging Internet power
Book Specifications
- ISBN-13
- 9780324182576
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage South-Western
- Publishing Date
- 2007-08-08
- Product Edition
- 2nd Revised edition
- Total Pages
- 480