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Book Summary
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e,
offers concise yet thorough coverage that helps readers use marketing research
to make effective business decisions. Readers also learn to perform basic, core
marketing research tasks. The book succinctly addresses the design, collection,
analysis, and reporting of marketing research data relevant to a firm's current
and future needs. Reflecting the latest developments from the field, the Fifth
Edition also features an increased emphasis on behavioral tracking, social
networking, smart phones, and the resulting impact on marketing research.
- ISBN-13
- 9781285752037
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage ~ Delmar Usa
- Publishing Date
- 2013-04-30
- Product Edition
- 5
- Total Pages
- 480
Essentials Of Marketing Research
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Product Specifications
Book Summary
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e,
offers concise yet thorough coverage that helps readers use marketing research
to make effective business decisions. Readers also learn to perform basic, core
marketing research tasks. The book succinctly addresses the design, collection,
analysis, and reporting of marketing research data relevant to a firm's current
and future needs. Reflecting the latest developments from the field, the Fifth
Edition also features an increased emphasis on behavioral tracking, social
networking, smart phones, and the resulting impact on marketing research.
Book Specifications
- ISBN-13
- 9781285752037
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage ~ Delmar Usa
- Publishing Date
- 2013-04-30
- Product Edition
- 5
- Total Pages
- 480