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Essentials Of Marketing Research
by William G Zikmund, Barry J Babin (Author),
Cengage ~ Delmar Usa (Publisher)
Product Specifications
Book Description
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e,
offers concise yet thorough coverage that helps readers use marketing research
to make effective business decisions. Readers also learn to perform basic, core
marketing research tasks. The book succinctly addresses the design, collection,
analysis, and reporting of marketing research data relevant to a firm's current
and future needs. Reflecting the latest developments from the field, the Fifth
Edition also features an increased emphasis on behavioral tracking, social
networking, smart phones, and the resulting impact on marketing research.
Book Specifications
ISBN-13 9781285752037
Language English
Binding Paper Back
Publisher Cengage ~ Delmar Usa
Publishing Date 2013-04-30
Product Edition 5
Total Pages 480