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Essentials Of Marketing Research
Wiley India Pvt.Ltd (Publisher)
Product Specifications
Book Description
Contains detailed discussions of the process, with numerous examples from the
industry. * Coverage on international marketing research expands the readers'
ability to deal with issues that are not encountered in the domestic country
research. * Discussion on how to apply marketing research in various marketing
applications is presented. Contents same as US/UK editions.
Book Specifications
ISBN-13 9789812531827
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2006
Product Edition 2