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Book Summary
Contains detailed discussions of the process, with numerous examples from the
industry. * Coverage on international marketing research expands the readers'
ability to deal with issues that are not encountered in the domestic country
research. * Discussion on how to apply marketing research in various marketing
applications is presented. Contents same as US/UK editions.
- ISBN-13
- 9789812531827
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2006
- Product Edition
- 2
Essentials Of Marketing Research
Frequently bought together
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Product Specifications
Book Summary
Contains detailed discussions of the process, with numerous examples from the
industry. * Coverage on international marketing research expands the readers'
ability to deal with issues that are not encountered in the domestic country
research. * Discussion on how to apply marketing research in various marketing
applications is presented. Contents same as US/UK editions.
Book Specifications
- ISBN-13
- 9789812531827
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2006
- Product Edition
- 2