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Essentials Of Marketing
Cengage Learning (Publisher)
Product Specifications
Book Description
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive,
up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF
MARKETING, 5th is ideal for those who wish to incorporate outside projects or
readings into their course. Key principles are illustrated by hundreds of fresh,
new examples, while the latest concepts and theories are covered in detail with
numerous illustrations. Organized around the marketing mix, this thoroughly
revised text features a comprehensive supplement package.
Book Specifications
ISBN-13 9780324316643
Language English
Binding Paper Back
Publisher Cengage Learning
Publishing Date 2005-10
Product Edition 5th Revised edition
Total Pages 576