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Book Summary
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive,
up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF
MARKETING, 5th is ideal for those who wish to incorporate outside projects or
readings into their course. Key principles are illustrated by hundreds of fresh,
new examples, while the latest concepts and theories are covered in detail with
numerous illustrations. Organized around the marketing mix, this thoroughly
revised text features a comprehensive supplement package.
- ISBN-13
- 9780324316643
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2005-10
- Product Edition
- 5th Revised edition
- Total Pages
- 576
Essentials Of Marketing
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Product Specifications
Book Summary
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive,
up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF
MARKETING, 5th is ideal for those who wish to incorporate outside projects or
readings into their course. Key principles are illustrated by hundreds of fresh,
new examples, while the latest concepts and theories are covered in detail with
numerous illustrations. Organized around the marketing mix, this thoroughly
revised text features a comprehensive supplement package.
Book Specifications
- ISBN-13
- 9780324316643
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2005-10
- Product Edition
- 5th Revised edition
- Total Pages
- 576