The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is
an undergraduate textbook on investment analysis, presenting the practical
applications of investment theory to convey insights of practical value. The
authors have eliminated unnecessary mathematical detail and concentrate on the
intuition and insights that will be useful to practitioners throughout their
careers as new ideas and challenges emerge from the financial marketplace.
Essentials maintains the theme of asset allocation (authors discuss asset
pricing and trading then apply these theories to portfolio planning in
real-world securities markets that are governed by risk/return relationships).