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Entrepreneurship [Three Volumes] [3 Volumes]: The Engine Of Growth
Praeger (Publisher)
Product Specifications
Book Description
Entrepreneurship is credited for technological invention, the rise of corporate
empires and directly linked to economic development around the world. This
multi-volume set of original essays showcases emerging theory and practice in
entrepreneurship to illuminate its many facets, covering such topics as business
models, entrepreneurial mindset, market research, capitalization, intellectual
property, risk and uncertainty, and organizational culture. Volume 1, People,
focuses on the intersection between individuals and entrepreneurship, with an
emphasis on the cognitive, economic, social, and institutional factors that
influence people's behavior with respect to entrepreneurship. Volume 2, Process,
explores such topics as idea generation, market entry, financing, team building,
and growth strategies, following the lifecycle of a
Book Specifications
ISBN-13 9780275989866
Language English
Binding Paper Back
Publisher Praeger
Publishing Date 2006-11-30
Product Edition Set of 3 Volumes
Total Pages 832