Entrepreneurship is the key to business success. Keeping this in view, the book
is primarily based on how to start a business, what are the basics of business
operations, how to manage a business enterprise and how modern Information
Technology needs of small enterprises may be applied in practice, are explicitly
covered in the book in a very simple way.
It also deals with a special analysis on managerial performance, demands from
future managers and new generation of entrepreneurs, and changing faces of
managerial concepts. A very interesting addition in the book is the Business
Management Terminologies, a kind of dictionary on business management, generally
not available