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Book Summary
About the Book: Entrepreneurship
Entrepreneurship, 11th edition, is a textbook that encourages students and
readers to follow a logical manner on the process of formulating, planning, and
implementing a new venture. It draws examples from real-life entrepreneurs and
successful ventures. Its lucid language, excellent pedagogical features along
with mention of important web sites assist readers to reinforce key topics and
get started. Comprehensive book-end cases give in-depth insights and address the
dynamics of todays entrepreneurial challenges. While striking a fine balance
between theory and practice, the text attributes special focus on the Indian
context to improve the comprehension of concepts for the Indian audience
- ISBN-13
- 9789390113309
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2020
- Product Edition
- 11
- Total Pages
- 696
Entrepreneurship
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Product Specifications
Book Summary
About the Book: Entrepreneurship
Entrepreneurship, 11th edition, is a textbook that encourages students and
readers to follow a logical manner on the process of formulating, planning, and
implementing a new venture. It draws examples from real-life entrepreneurs and
successful ventures. Its lucid language, excellent pedagogical features along
with mention of important web sites assist readers to reinforce key topics and
get started. Comprehensive book-end cases give in-depth insights and address the
dynamics of todays entrepreneurial challenges. While striking a fine balance
between theory and practice, the text attributes special focus on the Indian
context to improve the comprehension of concepts for the Indian audience
Book Specifications
- ISBN-13
- 9789390113309
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2020
- Product Edition
- 11
- Total Pages
- 696