About the Book: Entrepreneurship and Agriculture: Communication and Production
Resilience
A metamorphosis in Indian agriculture is inevitable and imminent. Agriculture
must have to go by a profit making venture with fresh, dazzling and performing
entrepreneurship. Our farmer producers need to undergo a drastic and robust
change in their outlook, skill and pace of execution so that all green produces
can have transformation into a product, a perfect blend of business ecology,
social marketing and assured profitability. The basic understanding is that
farmers produce food, a commodity, not just a crop. Prof Sankar Kr Acharya, the
brilliant mind in extension research with his band of hugely talented scholars,
are