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Entrepreneurs Strategy Guide
by Tom Cannon (Author),
Praeger Publishers (Publisher)
Product Specifications
Book Description
In an environment where the chances of failure are much greater than success,
what will make your company a winner? Drawing from fifty years of experience,
research, and observation in entrepreneurial strategy, Tom Cannon offers a game
plan for entrepreurs. Dividing the book into two basic parts--the marketplace
(external environment) and the organization (internal environment)--he outlines
the ten core capabilities that every business must master in order to be
successful. Illustrating each principle through examples of real companies, and
engaging the reader through diagnostics, checklists, and other interactive
exercises, Cannon presents an essential resource for entrepreneurs; managers of
startups, spinoffs, and other entrepreneurial units; and students of strategy
and
Book Specifications
ISBN-13 9780275989040
Language English
Binding Paper Back
Publisher Praeger Publishers
Publishing Date 2006-09-01
Product Edition 1