About the Book: Encyclopaedia of Journalism and Mass Communication (Development
Communication), Vol. 2
Mass Communication is an interdisciplined domain. It cant understood as stand
alone subject. Because it deals with society and culture at one hand and
technology at the other. Thus an encyclopaedia was needed that could give a
comprehensive explanation of terms, concepts, theories and principles at one
place. Mass Communication has a history as long as human civilization. Thus it
requires a historical perspective also.
About the Author: Om Gupta
Om Gupta is a man of trivia. Collecting interesting information for any probable
use has been a passion with him since his school days. Being a