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Electronic Marketing
by Dk Gupta (Author),
Rajat Publications (Publisher)
Product Specifications
Book Description
This book elaborately narrates the pros and cons of the newage phenomena --
electronic marketing. It will serve as a complete reference toolto students,
policy-makers, business managers and is specially designed to helpthe reader to
build an authentic knowledge of e-commerce and its effects on thesociety.
Book Specifications
ISBN-13 9788178800998
Language English
Binding Hard Bound
Publisher Rajat Publications
Publishing Date 2003
Product Edition 1