MRP: ₹8344
₹6978
₹ 1366 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock Only 2 left
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 6629Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 6280Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
Electronic Commerce: The Second Wave describes how the landscape of online
commerce is changing and evolving. With balanced coverage of both the
technological and the strategic aspects of successful e-commerce, readers are
able to tackle the real-world business cases included in each chapter.
Reflecting changes in the economy and how businesses are responding, this text
emphasizes revenue and transaction cost reduction models as an alternative to
the older ideas of business models. The author has included the latest
technological developments, including increased coverage of wireless technology
(m-commerce), so readers are aware of all the latest developments.
- ISBN-13
- 9780619213312
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2004-04
- Total Pages
- 582
Electronic Commerce: The Second Wave, Fifth Edition
Frequently bought together
Total for 3 items₹7104₹8484You save ₹1380
Product Specifications
Book Summary
Electronic Commerce: The Second Wave describes how the landscape of online
commerce is changing and evolving. With balanced coverage of both the
technological and the strategic aspects of successful e-commerce, readers are
able to tackle the real-world business cases included in each chapter.
Reflecting changes in the economy and how businesses are responding, this text
emphasizes revenue and transaction cost reduction models as an alternative to
the older ideas of business models. The author has included the latest
technological developments, including increased coverage of wireless technology
(m-commerce), so readers are aware of all the latest developments.
Book Specifications
- ISBN-13
- 9780619213312
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2004-04
- Total Pages
- 582