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Product Specifications
Book Summary
Electronic Commerce, Seventh Edition covers emerging online technologies and
trends and their influence on the electronic commerce marketplace. This edition
highlights important security issues, such as spam and phishing, their role in
organized crime and terrorism, identity theft, and online payment fraud. The
pedagogical value of this new edition is enhanced through a fresh 4-color
interior, and new and updated material that balances the technological with the
strategic aspects of successful e-commerce.
Electronic Commerce, Seventh Edition covers emerging online technologies and
trends and their influence on the electronic commerce marketplace. This edition
highlights important security issues, such as spam and phishing, their role in
organized crime and terrorism, identity theft, and online payment fraud. The
pedagogical value of this new edition is enhanced through a fresh 4-color
interior, and new and updated material that balances the technological with the
strategic aspects of successful e-commerce.