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Effective Innovation
by John Adair (Author),
Pan Books Ltd (Publisher)
Product Specifications
Book Description
Innovation - the process of taking new ideas through to satisfied customers -
is the lifeblood of any organization today. Nothing causes a company and the
individuals working in it to lose enthusiasm more than a lack of interest in
positive change. You cannot stand still: either you go forwards or you move
backwards.
In "Effective Innovation" John Adair, Britain's foremost expert on leadership
training, looks at both creativity and innovation and tells you everything you
need to know to enable you to generate new ideas and bring them to market. Based
around Adair's 'seven habits of successful creative thinkers', this landmark
book will tell
Book Specifications
ISBN-13 9780330504201
Language English
Binding Paper Back
Publisher Pan Books Ltd
Publishing Date 2009
Product Edition 1