This work is part of a series of management-training texts allying
student-centred learning to core business knowledge. Each text provides a
complete resource for managers, trainers and students of business who are
studying at NVQ levels 4 and 5. In each of the main functional areas of business
the books take a highly-developed activity-based approach to learning and link
key generic management skills to underpinning knowledge and concepts. Using a
wide range of examples and cases, this book is designed to enable managers to
develop, implement and evaluate a business policy which should help them to
achieve their organization's goals. It should also allow both the student