The Economics Of Modern Business
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The Economics Of Modern Business

by Allen, D. E. (Author),
Product Specifications
Book Description
Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of:. * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of
Book Specifications
ISBN-13 9780631172154
Language English
Binding Paper Back
Publisher Blackwell Publishing
Publishing Date 1991-11-01
Total Pages 248