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Book Summary
Outdated management techniques cannot be expected to cope with the complex
problems of modern business. Today's managers must be more flexible,
knowledgeable and competitive than they have been, and have a greater
understanding of the structure of their organization. In this completely revised
and updated second edition of a widely adopted textbook for business students,
the authors examine contemporary management issues. A special feature is its
successful integration of introductory financial analysis with microeconomic
theory. This book includes extensive analysis of:. * Financial markets. *
Distribution channels. * Industrial Relations. * Government industry policies.
The emphasis is on industrial factors, but the book also demonstrates the
significant importance of
- ISBN-13
- 9780631172154
- Language
- English
- Binding
- Paper Back
- Publisher
- Blackwell Publishing
- Publishing Date
- 1991-11-01
- Total Pages
- 248
The Economics Of Modern Business
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Product Specifications
Book Summary
Outdated management techniques cannot be expected to cope with the complex
problems of modern business. Today's managers must be more flexible,
knowledgeable and competitive than they have been, and have a greater
understanding of the structure of their organization. In this completely revised
and updated second edition of a widely adopted textbook for business students,
the authors examine contemporary management issues. A special feature is its
successful integration of introductory financial analysis with microeconomic
theory. This book includes extensive analysis of:. * Financial markets. *
Distribution channels. * Industrial Relations. * Government industry policies.
The emphasis is on industrial factors, but the book also demonstrates the
significant importance of
Book Specifications
- ISBN-13
- 9780631172154
- Language
- English
- Binding
- Paper Back
- Publisher
- Blackwell Publishing
- Publishing Date
- 1991-11-01
- Total Pages
- 248