Outdated management techniques cannot be expected to cope with the complex
problems of modern business. Today's managers must be more flexible,
knowledgeable and competitive than they have been, and have a greater
understanding of the structure of their organization. In this completely revised
and updated second edition of a widely adopted textbook for business students,
the authors examine contemporary management issues. A special feature is its
successful integration of introductory financial analysis with microeconomic
theory. This book includes extensive analysis of:. * Financial markets. *
Distribution channels. * Industrial Relations. * Government industry policies.
The emphasis is on industrial factors, but the book also demonstrates the
significant importance of