About the Book : The E-Myth Revisited : Why Most Small Businesses Dont Work and
What to Do About It
In this new and totally revised edition of the over one million copy bestseller,
Michael Gerber dispels the myths surrounding starting your own business and
shows how commonplace assumptions can get in the way of running a business.
Next, he walks you through the steps in the life of a business - from
entrepreneurial infancy through adolescent growing pains to the mature
entrepreneurial perspective, the guiding light of all businesses that succeed -
and shows how to apply the lessons of franchising to any business, whether