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E-Mail Selling Techniques
by Stephan Schiffman (Author),
Adams Media Corporation (Publisher)
Product Specifications
Book Description
E-mail has revolutionized the way we do business. In E-mail Selling Techniques,
sales guru Stephen Schiffman addresses e-mail's role in the twenty-first-century
sale: when to use e-mail to correspond with a prospect or established account,
and when a traditional medium is more appropriate. E-mail Selling Techniques
offers essential guidelines for the proper length and format of sales e-mails,
advice on tone and content, and tips for writing attention-grabbing subject
lines. This is the essential book for sales professionals who rely on computers
and portable e-mail devices to get the deal done.
Book Specifications
ISBN-13 9781593377441
Language English
Binding Paper Back
Publisher Adams Media Corporation
Publishing Date 2009
Product Edition 1