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The Dynamics of Mass Communication (Mcgraw-Hill Series in Mass Communication)
by Joseph R. Dominick (Author),
Mcgraw-Hill College (Publisher)
Product Specifications
Book Description
An introduction to mass communication, this text provides a comprehensive,
provocative discussion of the many facets of the media. In its analysis of the
theory, history, structure, ethics, and regulations of the media, it presents
thorough coverage of the complex issues facing the major media today. The
interpendence of the media is emphasized providing substantial food for critical
thought given the increasing difficulty of separating film and television, radio
and the recording business, popular novels and motion pictures, contemporary
news events and made-for-TV films. There is updated analysis of future
technologies in chapter 23, "Mass Media in the Future", with a new
cultural/critical perspective and updated examples and
Book Specifications
ISBN-13 9780070178052
Language English
Binding Paper Back
Publisher Mcgraw-Hill College
Publishing Date 1992-10
Total Pages 624