About the Book: Drug Discovery and Development: Traditional Medicine and
Ethnopharmacology
"While biotechnological advances, genomics and high throughput screenings or
combinatorial and asymmetric syntheses are opening new opportunities in drug
discovery, the industry is facing serious innovation deficit. The total number
of new molecules registered per year has dropped in contrast to expected
increase. Post marketing failures of blockbuster drugs have become major
concerns of industries. On the other side, globally there is a major shift to
use of traditional medicine involving complementary and alternative therapies.
Ethnopharmacology and traditional medicine have contributed in past
significantly in the process of natural product drug discovery. There are two
clear tracks where ethnopharmacology