About the Book: Down But Not Out
Down But Not Out is a book about endurance. It tells the stories of founders
who were knocked down, written off, even broken-and still found a way to stand
again. Not tales of unicorns or easy wins, but of struggle, scar tissue, and the
act of showing up one more day. Across three decades of Indias startup journey,
it shows how companies are really built: by families who stayed steady, by
cofounders and first employees who had the courage to leap without a net, and by
founders who kept going when reason said stop. Companies rise and