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Doing Business In 21st Century India: How To Profit Today In Tomorrow's Most Exciting Market
by Gunjan Bagla (Author),
Grand Central Publishing (Publisher)
Product Specifications
Book Description
By now, you probably know that India has the second-fastest growing economy in
the world. That the spending power of its middle class is rapidly increasing and
its population is eager to acquire Western conveniences. And that new
opportunities abound in its many emerging sectors. But buyer (or seller)
beware--India is not simply "the new China." Important cultural differences and
other hurdles can make for a challenging business landscape for Westerners.
Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now
delivers the vital advice you need. Doing Business in 21st-Century India will
show you how to make inroads into and thrive in this developing region with
information
Book Specifications
ISBN-13 9780446402248
Language English
Binding Hard Bound
Publisher Grand Central Publishing
Publishing Date 2008-07
Product Edition 1st
Total Pages 272