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Does Marketing Need Reform
by Jagdish N Sheth, Rajendra S Sisodia (Author),
Reference Press (Publisher)
Product Specifications
Book Description
BOOK SUMMARY OF DOES MARKETING NEED REFORM
Many marketers fear that the field's time-worn principles are losing touch with
today's realities. Does Marketing Need Reform? Collects the insight of a select
group of leading marketing thinkers and practitioners who are committed to
restoring marketing's timeless values. The book sets the agenda for a new
generation of marketing principles.
As the editors note in their introduction, "Marketing is a powerful force,
backed up by huge resource. It must be entrusted only to those with the wisdom
to use it well." the contributing authors explain how and why marketing has
veered significantly off course, and how to
Book Specifications
ISBN-13 9788184050509
Language English
Binding Hard Bound
Publisher Reference Press
Publishing Date 2009
Product Edition 1